Family Montessori Preschool of Loyola
Deliverables
Brand Identity
Brand Guidelines
Design Direction
Web Design
Family Montessori Preschool of Loyola is a pre-school for children aged 2½ to 6 years old. With facilities in Loyola Heights, Quezon City and San Roque, Marikina City, the school aims to develop students’ social, emotional and intellectual skills through interactive learning designed using Montessori principles.
Working closely with the directors of both facilities as well as their respective staff members, I have given the school’s brand identity a much-needed refresh with an accompanying toolkit, brand guidelines and a redesigned website. The project came as it celebrated its 30th anniversary in 2019.
Approach
A Family of Open Minds
The school’s daily activities follow a highly personalized curriculum. Grouped vertically each session, students interact with provided interactive learning materials focused on specific subject areas with the help of on-site directors.
After talking with stakeholders and seeing FMP’s daily activities up close, it’s clear that the school’s unique, hands-on educational approach has gained them a supportive community that values empathy, growth and respect.
Samples of old identity
Aware that it has not updated both its branding and website in years, the school needed to evolve its brand identity and expression in a way that appeals to current and future FMP parents and students without straying too far from its roots.
Identity
A Family for a Better Tomorrow
The FMP icon mark has been pared back and redrawn with simpler and more consistent shapes. It not only works better when used small, but it also represents a natural evolution of the school’s branding.
Key Visual
A Family in a Brighter World
Bringing to life the human figures living within the icon, FMP’s brand illustrations showcase the valuable learning experiences and meaningful social bonds that happen every day in the school in a playful way.
credits
Thanks to Rose, Aura, Noel and their respective staff members in both FMP’s Loyola Heights and San Roque facilities. Additional thanks to Teddy for assisting with video filming and photography throughout the project.