Childbox Enrichment Hub is a learning and play center for children of all ages. Located near the bustling Poblacion district of Makati City, it offers a wide range of learning and social activities that help bring out the best in every child.

Working closely with its stakeholders during its soft launch stage just before the pandemic began, I designed a brand identity and accompanying toolkit for Childbox. The goal of the project is to position Childbox as a parent-approved educational haven where children can unlock their true potentials through a wide range of learning activities.

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Approach

A Box of All Trades

Childbox aims to be the go-to place for curious young minds with a never-ending thirst for knowledge. One where they can connect, learn new things and explore the world’s wonders together through interactive learning activities that engage and inspire.

Because it offers both a welcoming and supportive learning enviroment and a diverse range of learning and play opportunities for children, Childbox needed a versatile identity for branding not just its many offerings but also itself as a whole.

Combining curved shapes, round corners and a range of bright colors to create warmth and engage childrens’ minds, the Childbox identity adapts to different marketing situations and strikes a balance between playfulness and academic credibility.

Identity

Learning with Flying Colors

Designed around the pillow-like squircle silhouette of the Childbox icon, the identity features a chameleonic layout system whose accent color or visual changes depending on any given marketing context.

Childbox programs are grouped into four verticals: Read, Play, Make and Learn. When talking about each vertical, they are assigned an accent color for designing specific marketing materials.

When talking about Childbox as a whole, however, a graphic device called “the caterpillar” is used as the accent. Used either as separate particles or a single unit covering allotted spaces, it uses all five colors in a playful and whimsical way.

credits

Thanks to Camille, Giselle, Zsazsa, Justin, Mitch and the rest of the Childbox team.